Meta's AI Studio 'taking the first steps' to empower creators to build own AI

Meta's new AI Studio platform is "taking the first steps" to create a world where anyone can harness the capabilities of AI across Facebook, Instagram, and Threads, according to Will Easton, managing director at Meta Australia. 

"To see this realised, it's important we're not just creating a single AI, but enabling lots of people to create their own AIs," Easton told Mediaweek.

Meta's AI Studio was rolled out at the end of July in the US, and allows all users to create, share, and discover AIs.

While anyone can use AI Studios to make an AI that teaches cooking, helps with Instagram captions, or generate memes, Easton says he thinks creators will find AI Studio "especially valuable."

"[AI Studios] will give [creators] a way to communicate with their communities at scale and at any time of the day or night," he said.

"They'll be able to use AI Studio to create AIs that can chat with their community, answer people’s questions, create content, and more."

While AI Studios is aimed at users and creators in its current state, Easton said Meta sees a future in which businesses will be able to create AIs that "reflect their brand's values through our business tools."

"Today, most small businesses or brands have a website, social media presence, and email address. In the future, every small business will also have an AI agent their customers can interact with.

"Our goal is to make it easy for every business to pull all of their content and catalogue into an AI agent that drives sales and saves them money. We have a fair bit before we get there, but AI Studio is an important step in that direction."

While launched in the US, Meta is currently working on a release window for the program in Australia and New Zealand. 

Meta's ANZ Q3 results showed that 3.27 billion people use at least one of Meta's products each day, up by 30 million since last quarter.

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