News Corp launches Black Friday and Cyber Monday shopping guide
Jessica Gilby: 'We know the Black Friday and Cyber Monday period is now the biggest shopping event of the year with consumers shifting their December spending to November instead.'
News Corp Australia has launched a 16-page shopping guide highlighting the best deals for consumers ahead of next week’s Black Friday and Cyber Monday weekend.
The guide is supported by Australian retailers, including The Good Guys, JB Hi-Fi, Chemist Warehouse, Dan Murphy’s and Inspiring Vacations, will be available in The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser.
Jessica Gilby, News Corp Australia’s national head of retail and digital growth, said: "We know the Black Friday and Cyber Monday period is now the biggest shopping event of the year with consumers shifting their December spending to November instead.
"This 16-page shopping guide demonstrates how News is creating bespoke inventory and solutions for our clients as well as assisting consumers by spotlighting the best deals so they can spend smart and save big as Australia goes on sale."
The special deals have been curated by the team at flagship e-commerce destination news.com.au checkout and cover all leading categories, including electronics, household appliances, beauty, entertainment and travel.
Jessica Gilby
The guide also contains QR codes, linking consumers to live coverage of the latest deals, allowing them to see what offers are still available and what has sold out.
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The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser homepages also include a live ticker, highlighting trending deals in real-time as well as shoppable videos with editors spotlighting the best deals, allowing readers to click and shop.
The launch of the consumer shopping guide comes after News Corp Australia recently celebrated its own at the News Corp Australia’s 20th News Awards celebration dinner.
Yoni Bashan from The Australian has been named 2024 Sir Keith Murdoch Journalist of the Year at the dinner. News Corp chair Lachlan Murdoch presented Bashan with the award at the special event last night, recognising the journalist’s coverage following the October 7 attack on Israel.
