Nine appoints Jo Barton as director of sales - Sydney

Nine has appointed Jo Barton as director of sales - Sydney, replacing Nikki Rooke who was promoted to director of sales - total television this week as Richard Hunwick's successor. 

Currently group business director with complete responsibility for Nine’s largest agency group, Barton has been at Nine since 2016. 

“Given our unique set of market-leading assets, all of our teams must be cross-platform athletes, experts in helping our partners connect with their audiences across our platforms," Michael Stephenson, Nine’s chief sales officer, said.

"Jo has a proven track record in helping Australia’s largest brands to use our assets to deliver real business outcomes.

“With her TV, radio, publishing and digital experience she’s ready to lead the largest sales team in the country. I’m proud that once again we are able to promote from within, testament to our ongoing commitment to improving the capability of our entire team.”

Barton has previously worked with other media businesses including BBC Worldwide, EMAP UK and Australia, ACP and Bauer Magazines, and News Corp Australia.

Barton said she is "beyond excited" to be appointed to lead Nine's Sydney sales team. 

“I am really looking forward to implementing the Nine sales strategy across the Sydney market, working closely with our team and our partners to create integrated cross platform solutions which deliver real business outcomes,” she said.

“It’s a massive year for Nine, and I am privileged to lead such a passionate, professional and driven team.”

Hunwick will finish at Nine at the end of September. As his replacement, Rooke will report to Stephenson and work alongside Jo Clasby (director of sales – total publishing), Ashley Earnshaw (director of sales – total audio), Nick Young (commercial director – digital), and Lisa Day (director – Powered).

Rooke will begin her new role on 1 July.

See also: Nine’s Nikki Rooke steps up to replace Richard Hunwick