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QMS taps Warwick Kiel as Victorian Agency Sales Director

Warwick Kiel: 'I've always admired QMS for their people, innovation, creativity as well as their elite digital out of home network.'

By Alisha BuayaPublished Jul 28, 2025
2 min read
QMS Warwick Kiel 2025 1

QMS has appointed Warwick Kiel as Victorian Agency Sales Director.

He joins the digital outdoor media company in Q4 2025 and will report to QMS Chief Revenue Officer, Alex Kerley.

Kiel will be responsible for leading QMS’ agency sales function in Victoria after Karen Clements stepped away from QMS and the industry to spend more time with her family.

He will work closely with Nick Crowe, who joined QMS in March this year as Victorian Sales Director, Independent and Direct, to further enhance the company’s commercial presence and service offering in the Victorian market.

Kiel joins QMS following a nine-year stint at oOh!media, where he was most recently Group Sales Leader. Before that role, he held various sales roles at marketing product design and manufacturing agencies Zinc and Upstairs Yellow.

Kerley said Kiel's appointment: “After an extensive recruitment and interview process, I’m thrilled to announce that Warwick Kiel has been appointed as our Victorian Agency Sales Director.

"Warwick is an experienced out of home sales professional, having spent almost a decade in the industry, and he is incredibly respected by agency leaders, clients and his peers because of his work ethic and his infectiously positive attitude.

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“This is a fantastic appointment for our agency team in Melbourne and for the QMS business as a whole as we continue our momentum in market.”

Kiel said of his new role: “I've always admired QMS for their people, innovation, creativity as well as their elite digital out of home network. I’m excited to be joining a team that’s known for pushing the boundaries of what’s possible in outdoor, and I can’t wait to get started.”

Top image: Warwick Kiel

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