Adrenaline Experiences appoints Ryvalmedia to media account

Ryvalmedia has been appointed to handle media strategy, planning, and buying for Adrenaline Experiences, the Australian adventure experiences marketplace and part of Big Red Group.

The win expands Ryvalmedia’s relationship with Big Red Group, adding Adrenaline to its Sydney client roster alongside RedBalloon.

Adrenaline, which has operated for 25 years offering experiences like skydiving, hot air ballooning, jet boating and V8 race drives, is preparing for a brand relaunch.

The agency will lead media efforts across all channels, focusing first on reintroducing the brand to market and supporting key campaigns, including the upcoming Father’s Day retail period.

Ryvalmedia will work in a hybrid model with Adrenaline’s internal team, who will continue managing search, Meta, and affiliate channels, aiming for coordinated and effective campaign execution.

Bianca Falloon: 'We are thrilled to expand this relationship with the addition of Adrenaline Experiences and are excited to leverage our expertise and resources to drive real business outcomes.'

"The continuation of our partnership with Big Red Group is a testament to the strength of our collaboration, shared vision, and proven results," Bianca Falloon, General Manager at Ryvalmedia Sydney, said.

"We are thrilled to expand this relationship with the addition of Adrenaline Experiences and are excited to leverage our expertise and resources to drive real business outcomes."

Toni Westlake, Head of Brand and Marketing for Big Red Group said: “After the success we have had with Ryvalmedia on RedBalloon over the past two years, it was a clear choice for me to expand the partnership to include Adrenaline.

"The Ryvalmedia team is an exceptional partner for my team, proving time and time again that we can trust their expertise and agility on everything from tactical retail moments to major brand-shifting moments. I am so excited to see the growth we will deliver with Ryvalmedia for our adventure brand.”

Top image: Bianca Falloon

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