Thompson Spencer bags Gold from Campaign Agency of the Year Awards
Melanie Spencer: 'I cannot imagine a higher high for 2025 to end on'.
Thompson Spencer has taken out top honours at Campaign’s Agency of the Year Awards in Singapore, winning Gold for Australia New Zealand Social Media Agency of the Year and Bronze for Australia New Zealand Influencer Marketing Agency of the Year.
The agency was also shortlisted for Independent Agency of the Year across Australia and New Zealand.
With only one Gold awarded per category, the result positions Thompson Spencer as the leading social media agency across both markets for 2025.
Co founders Melanie Spencer and Wendy Thompson attended the ceremony at the Pan Pacific Orchard in Singapore, joining agencies from across Asia Pacific.
A major milestone in a year of momentum
Melanie Spencer, group CEO and co founder of Thompson Spencer, said the international recognition caps off a standout year for the business.
“This international recognition is huge, and I cannot imagine a higher high for 2025 to end on,” Spencer said.
“Taking Gold for Social Media Agency of the Year and a podium finish for Influencer Marketing Agency of the Year is a powerful endorsement of the way we continue to evolve our full funnel offering to build an agency for the future looking ahead to what can be, rather than back at how things were.
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“We are now running campaigns in more than seventy five countries and growing our clients from Marlborough to the Middle East proof that a fast, brave New Zealand independent can scale and succeed on a global stage.”
Thompson Spencer’s award entry highlighted a year of growth and integration, including its merger with performance agency Reason and the opening of new offices in Melbourne and Sydney.
Campaign work ranged across Auckland Transport, Honda, Noel Leeming, Ease Up, Mitre 10, Musashi and Ecostore, reflecting a focus on human centred, socially led ideas.
The win holds particular significance for co founder Wendy Thompson, who launched Socialites fifteen years ago as one of New Zealand’s earliest dedicated social media agencies.
Building an agency designed for what is next
The agency has broadened its offering across strategy, creative, technology, performance, social and production, contributing to strong client results, new business wins and a culture geared for growth.
Spencer said she wished the full team could have been present in Singapore for the moment.
“I wish we could have had our entire team and all our wonderful clients with us in Singapore to share in such an exceptionally proud moment that is about everything we have achieved together.”
Top image: Melanie Spencer and Wendy Thompson
