Twitter reveals new way to monetise content

Twitter is introducing a new opportunity for publishers and creators to monetise their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.

Pre-roll ads on Periscope video enable brands to marry their message with specific broadcasts from creators and publishers. The same control that brands have to design their campaigns through the Amplify program will be extended to the new opportunities created with these ads.

Ads on Periscope videos are a new way to use live and on-demand video to reach audiences.

For creators and publishers that use Periscope to go live on Twitter every day, pre-roll ads present a new way to monetise their video content.

For marketers, they have a new source of brand-safe video advertising beyond what was previously available, including ads during live streaming programs from select premium publishers, Promoted Tweets with Periscope video and custom Amplify campaigns with premium content creators.

Ads on Periscope videos are now available to select advertisers through custom Amplify packages, and will roll out more broadly in the coming months.