UnLtd appoints new CEO

UnLtd, the media, marketing and creative industry’s social purpose organisation, has appointed Philippa Moig as its new CEO, effective 2 June 2025.

Moig joins UnLtd from Google, where she served as media leader ANZ since 2024. She brings a wealth of experience from senior roles across top media agencies, including PHD, OMD, Carat and Mediacom. Well-regarded in the industry for her leadership and commitment to driving meaningful change, Moig’s appointment signals a bold new chapter for UnLtd.

In addition to her impressive resume, Moig is a committed advocate for diversity, equity and inclusion. She sits on the MFA’s DE&I Advisory Council, mentors through The Marketing Academy, and has been an active volunteer for several UnLtd charity partners.

“Philippa brings an impressive mix of ambition, energy, leadership skills and demonstratable results in uniting our industry for social change,” said Karen Halligan, Chair of the UnLtd Board. “She has shown unwavering tenacity and proactivity to land this role… she is capable and committed to creating real change.”

Moig will lead the organisation through the rollout of its new cause-centric strategy, focused on diversifying revenue streams and amplifying the industry’s collective impact on at-risk youth.

“My commitment to UnLtd stems from a profound understanding of the challenges faced by at-risk youth,” Moig said. “I’ve seen through personal experience and my work with many UnLtd charity partners how impossible the cycle is to break without support. I’m on a mission to be the catalyst for transformative change.”

Moig will report to the UnLtd Board, which includes Karen Halligan (chair), Kerry McCabe, Justin Graham, Kristiaan Kroon, Mark Coad, and Paul Sigaloff. She joins a leadership team that includes Ashley McGrath (COO), Jade Harley (director of impact), Nina Nyman (CMO) and Tiffany Damm (commercial director).

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