Vevo promotes Tim O'Connor to APAC head of sales
O'Connor has been with the music video network for the past five years as head of Australia and New Zealand.
Tim O'Connor has been promoted Vevo head of sales for the Asia-Pacific region.
He shared the news in a LinkedIn post which garnered plenty of positive reaction from the industry.
O'Connor has been with the music video network for the past five years as head of Australia and New Zealand. Prior to joining Vevo, he was with advertising services provider dataux, which has since been acquired by Roku, as senior sales manager ANZ. He was also at Shazam and News Corp Australia.
O'Connor's promotion comes after he took home the win for Salesperson at Mediaweek‘s 2024 Next of the Best Awards.
At the time, he told Mediaweek that the philosophy of sales at Vevo is "all about being partner-focused."
"Our team takes a consultative approach to sales, and we strive to foster a culture of strong communication that is built on impeccable service. Sales can easily turn into a perpetual cycle of what’s next, so I think it’s important for our team to celebrate our wins and reflect on what we have achieved."
He also shared advice to those coming up in sales: Be inquisitive – I would encourage people to learn skills outside of their day-to-day roles to broaden their understanding of the industry.
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"Salespeople can easily develop tunnel vision towards their product, so when speaking with prospective clients, take the time to learn how other channels play a role in their business. I would also encourage everyone to seek out a mentor and commit to meeting with them regularly.
"Lastly, hone your listening skills. Salespeople naturally do a lot of talking, but I have come to learn that there is so much value in listening to other people’s challenges before I try to demonstrate how my product could help solve their challenges."
Top image: Tim O'Connor
