OMA launches Missing Persons Week campaign

The Outdoor Media Association (OMA) has launched an out-of-home (OOH) advertising campaign for the 2016 National Missing Persons Week (NMPW) campaign, encouraging the public to contact Crime Stoppers if they have any information relating to missing persons cases.

The campaign was officially launched in Melbourne on Monday and will be posted on over 2,000 OOH signs Australia-wide, from 31 July-6 August, with this year's focus to raise awareness of the impact of missing persons on the members in our communities.

"Research commissioned by the National Missing Persons Coordination Centre reveals that for every missing person reported, many people – family, friends, work colleagues – are affected, whether emotionally, physically, psychologically or financially," said Charmaine Moldrich, CEO of the OMA.

In 2016 OMA members have donated over $984,000 in advertising space and production costs across the ACT, NSW, NT, QLD, SA, TAS, VIC and WA. Participating OMA media operators include Adshel, APN Outdoor, Bishopp, Executive Channel Network, goa, JCDecaux, Metrospace, oOh!media, QMS Media, Tayco Outdoor, Tonic Health Media and TorchMedia.

Photo L-R: AFP commissioner Andrew Colvin, Outdoor Media Association CEO Charmaine Moldrich, Victoria Police deputy commissioner Wendy Steendam, Helen Cheong – sister of missing person Sally Cheong, development director for APN Outdoor Stuart Moffatt and QMS Media chief marketing officer Sarah Lappage