OOH ad revenue climbs to $363.6 million in Q2

Australia’s out of home (OOH) industry recorded net media revenue of $363.6 million in Q2 2025, a 19.36% increase from $304.6 million in the same period last year,

The Outdoor Media Association (OMA) reported the digital Out of Home revenue accounted for 76.3% of total year-to-date revenue, up from 74.5% a year ago.

"The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix," Elizabeth McIntyre, OMA CEO, said. "With OOH delivering the strongest ROI across major media channels, it’s no wonder that we’re seeing sustained investment and confidence within our industry.

“Our members continue to give back with this year being the sixth annual RSL partnership.

Over 4,600 assets nationwide displaying the That’s the ANZAC Spirit campaign and reaching over 8.3 million Australians. Since 2020 our members have donated over $35 million in advertising value towards the RSL’s national commemorative campaigns.”

Last month, OMA reported a 16.13 per cent rise in net media revenue for Q1 2025, reporting $334.1 million, up $287.7 million for the same period in 2024. At the time digital OOH (DOOH) revenue, accounted for 75.6% of total net media revenue year-to-date, up from 74.2% per cent this time last year.

The OMA membership also continues to grow with Stream Outdoor joining the association as a new member, adding digital billboard inventory across key Australian locations.

As a media-owner member, Stream Outdoor contributes premium digital billboard inventory to the OOH network, delivering high-impact advertising solutions in key locations across Australia.

Chris Perera, Stream Outdoor Director, said: “Joining the OMA aligns with our commitment to elevating Out of Home through innovation and collaboration.

"We’re excited to work alongside industry leaders to help shape the future of OOH and deliver meaningful outcomes for brands and communities alike.”

Top image: Elizabeth McIntyre

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