oOh!media partners with Noosa Prostate Association on life-saving awareness campaign
The campaign urges men to get tested for prostate cancer, with digital signage across major shopping centres.
A new awareness push from the Noosa Prostate Association (NPA) is taking over major Sunshine Coast shopping centres with a message that’s hard to ignore: “Get tested today.”
The campaign, backed by oOh!media and spearheaded by its CEO and Managing Director Cathy O’Connor, is using high-impact digital signage across Noosa Civic, Caloundra Shopping Centre, Stockland Birtinya, and Sunshine Plaza to prompt men to take action on their health.
Running until the end of the year, the initiative highlights how national media companies can help drive meaningful community impact.
The creative was devised pro bono by Anthony Napier-Munn and Michael Owen.
Simple and direct
“The ads will save men’s lives. They encourage testing, and early testing saves lives. It’s just a blood test,” said Ian Miller, Chair of the Noosa Prostate Association.
'“The NPA and the Sunshine Coast community are deeply grateful to oOh!media and to Cathy. It’s a great example of business and local charity working together to benefit their community.”
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Formed in 2017, the NPA has long championed awareness and fundraising for the Prostate Cancer Foundation of Australia.
With around 29,000 Australian men expected to be diagnosed this year and 4,000 likely to lose their lives, the campaign’s message lands with urgency: early detection saves lives.
Out-of-home as a platform for purpose
For oOh!media, the partnership is another example of how out-of-home can play a role beyond brand campaigns - using public spaces to deliver public good.
By connecting a national media platform with a local health message, the company is helping the NPA turn awareness into action.
As Miller puts it, the collaboration proves what can happen when industry resources are used for impact. “It’s a great example of business and local charity working together to benefit their community.”
