Cartology and Vicinity Centres partnership to set 1,000 digital screens live

Cartology’s retail out-of-home partnership with Vicinity Centres has resulted in over 1,000 digital screens on track to be live by July.

Australia’s largest shopping centre, Chadstone, is among the first to have been impacted by the partnership with Cartology. Chadstone receives over 20 million annual visits.

The first portion of screens in Chadstone are completed, and the completed project will see almost 100 new small format screens installed alongside the existing large format network. 

Screen installations are also underway at a further 53 centres, with more than 242 small format screens now live. These complement the existing 134 Vicinity large format screens now live through Cartology, as the rollout of the network continues. 

Cartology’s Mike Tyquin said the team was pleased to be underway with a "significant rollout that’s flexed our procurement and installation management muscles, while doubling down on our retail out of home proposition and insights offering.

“We’re going big in coverage as we build momentum around a market leading retail out of home network that offers renewed potential for brands to reach customer audiences at scale and whilst tapping into Cartology’s unique customer insights."

Cartology’s partnership announcement with Vicinity Centres saw its total retail out-of-home screen network grow to more than 3,300 digital screens in addition to Cartology’s in-store screen network of more than 1,900 screens across Woolworths Supermarkets, Woolworths Metro, and BIG W stores.  

See also: Cartology adds 1,100 OOH screens to it’s shopper network in partnership with Vicinity Centres