OMA welcomes LED screen manufacturer Absen as its newest member

The Outdoor Media Association (OMA) has announced that LED screen manufacturer Absen has joined the association as its newest member.

Established in 2001, Absen is a world-leading producer of LED display solutions and services for both indoor and Outdoor digital Out of Home (DOOH) applications. Headquartered in Shenzhen, China, their products are exported to more than 140 countries, including Australia.

Absen advocates for green, energy-efficient and environmentally friendly production. Their commitment to sustainable development has seen them ISO14001 certified for Environment Management Systems.

Tammy Yan, regional director of Oceania, Absen, said: “We at Absen believe that quality is the lifeline of products. Quality materials, advanced technology and corporate social responsibility, are the key to customer satisfaction. We are excited to join the Outdoor industry association in Australia at a time of growth in DOOH."

Elizabeth McIntyre, CEO, OMA, said: "The Australian DOOH segment is tracking ahead of the global market, with net year-to-date revenue increasing 9.4 per cent from the same period last year. Absen join our other screen provider members who are all committed to producing high-quality products that ultimately bring information and amenity to communities.”

OMA members have access to a range of benefits, including audience measurement, industry research, advocacy, and networking opportunities.

This comes after the OMA released its updated 2022 Annual Report, in which the Top 10 Out of Home (OOH) Categories and Advertisers were listed based on the most recent Nielsen Ad Intel Data available at the time.

Nielsen Ad Intel has updated its data, which now places Ardent Leisure outside the Top 10 OOH Advertisers rankings, whilst Lion maintains its top 10 status from 2021 and Walt Disney Studios is a new top 10 entrant for the first time.

This change is the result of Nielsen Ad Intel’s continually updated data, which ensures the industry has the latest and most accurate information available.

See also: OMA updates Annual Report 2022 after receiving updated data