oOh!media adds Perth’s Claremont Quarter to large format digital network

oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in Perth.

Located to the west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focussed shopping environment comprising more than 120 high-end retailers and boutique brands giving advertisers access to affluent and professional audiences.

oOh! struck a long-term partnership with Claremont Quarter in 2021, the first time the centre has partnered with an Out of Home media company.

Nine new premium digital screens have been installed, with the large format fully animated portrait digital screen, the latest investment by oOh! that will deliver contextually relevant content and connect audiences with advertisers in a high dwell retail destination.

Cathy O’Connor, CEO, oOh! said: “As we continue to invest in scaling our digital network, this new premium asset at the Claremont Quarter rounds out broadcast coverage of our fully animated large format screens across Perth and further strengthens our retail dominance in Western Australia.”

Claremont Quarter further consolidates oOh!’s large format retail screen network in Perth and its surrounds, which also includes Lakeside Joondalup Shopping City; Ocean Keys Shopping Centre; Karrinyup Shopping Centre; Raine Square; DFO Perth; Morley Galleria; Ellenbrook Central; Rockingham Centre and Mandurah Forum.

oOh! Retail is Australia’s largest shopping centre advertising network with multi formats in over 500 retail centres reaching 12 million shoppers every month.

Mark Treasure, sales director WA, oOh!media added: “This new full-motion screen complements our existing nine digital screens at Claremont Quarter to give advertisers and brands the reach to connect with high-income customers at a prime location.

"In addition, the data and insights capabilities we offer with Better Ways to Buy which matches 500 buyer segments with each of our locations, enables oOh! to drive stronger returns on marketing investment.”