oOh!media expands Melbourne portfolio with addition of West Gate Freeway

oOh!media has won West Gate Freeway large-format digital site in Melbourne, increasing its large-format digital portfolio in Melbourne by more than 50% over the past 12 months. 

The West Gate Bridge in Port Melbourne is a high-impact double-sided digital billboard at 1 West Gate Freeway that can capture the attention of commuters travelling between the inner west and inner city at scale.

The location delivers visibility along the critical road link connecting Geelong and Melbourne’s burgeoning western suburbs to the city. The road sees upwards of 200,000 vehicles daily, making it one of Australia’s busiest roads.  

The acquisition of the new large-format digital is part of oOh!’s Signature Series, a collection of the most premium and sought-after digital and classic locations across Australia. 

The outdoor media company also has an additional eight large-format digital sites in Footscray, Sunshine West, Burwood and Ringwood and two double-sided sites in Broadmeadows and South Morang.

oOh! has significantly extended its presence in Melbourne over the last year with 23 digital and four classic large-format sites, which combined represent a 53% increase in oOh!’s large-format digital portfolio in the Victorian capital city.   

Robbie Dery, chief commercial operating officer at oOh!, said: "Acquiring the premium West Gate Freeway large format digital site, along with eight additional digital sites, reflects our ongoing investment to deliver unparalleled visibility for advertisers across Melbourne.

"Strategically located on a major arterial road, the West Gate Bridge site, together with the other sites, ensures that brands achieve maximum exposure and presence, reinforcing our dedication to making brands unmissable," he added.

The outdoor media company's presence in the Melbourne CBD leverages a unique network of large format assets with key sites. oOh! sites include the six-storey ‘The Bourke’, Galleria, the Flinders Street Wonderwall, Melbourne Central Retail, and prime rail dominations at Flinders Street Station and Melbourne Central.