oOh!media renews Retail First partnership to extend OOH network across 21 Queensland shopping hubs

oOh!media has renewed its long-term partnership with Retail First, extending its retail Out of Home network in Queensland across 21 large and medium shopping centres.

The outdoor advertising and media company will install a 100% digital network made up of 230 small format portrait screens, as part of the agreement with Retail First, managing agents for the largest privately owned shopping centre portfolio in Australia.

The Retail First portfolio, owned by YFG Shopping Centres and Trondage Enterprises, includes key centres such as Australia Fair, the shopping hub of the Gold Coast’s CBD with 12.1 million annual visitors; Toowong Village located just three kilometres from Brisbane’s CBD with seven million annual visitors and Mt Ommaney Centre, 16 kilometres south-west of Brisbane with 5.1 million annual visitors.

Retail First’s centres within 10 kilometres of greater Brisbane include Brookside Shopping Centre, Cannon Hill Kmart Plaza, Mt Gravatt Plaza and Stafford City Shopping Centre, Fairfield Gardens in addition to Toowong Village.

Combined, the 21 centres house more than 1,730 retailers with 83 million shoppers and retail sales of near $2 billion annually.

“We are delighted to extend our partnership with Retail First to deliver a 100% digital Out of Home network across 21 key shopping centres in Brisbane and the Gold Coast," Robbie Dery, chief commercial operating officer, oOh!, said. "We are already well underway in installing a fully digital screen network, strategically positioned to reach consumers along the path to purchase.

"This expansion not only enhances engagement within these bustling retail hubs but also offers brands unprecedented opportunities to connect with over 83 million shoppers annually in a dynamic and impactful way."

Le-Anne Parkinson, business development manager, Retail First added: "The introduction of a fully digital screen network across our portfolio marks an exciting step forward in enhancing the customer experience for the more than 80 million shoppers who visit our centres each year. We’ve built a strong relationship with oOh! and look forward to that continuing for many years to come."

oOh! recently announced renewed retail agreements with The GPT Group (GPT) and QIC.

See also: oOh!media expands QIC partnership to represent large format digital screen network

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