Prezzee nabs Diana Ilinkovski as global CMO

Prezzee has appointed Diana Ilinkovski as Global Chief Marketing Officer, strengthening its leadership team as it enters its next phase of international growth.

Ilinkovski will lead a unified global marketing strategy spanning brand development, customer acquisition and go-to-market execution, alongside the integration of AI-enabled marketing innovation across Prezzee’s gifting, rewards and payments ecosystem.

CEO comments

The appointment comes as Prezzee continues to expand across Australia and international markets, with a growing focus on customer connection and long-term growth capability.

CEO Craig Smith said Ilinkovski brings a rare balance of brand and commercial expertise.

“Diana is a highly strategic and creative growth marketer with an exceptional ability to balance brand, data and commercial outcomes,” he said.

“As we continue to scale globally, her leadership will be instrumental in building a world-class marketing function that drives meaningful, sustainable growth.”

Ilinkovski's past experiences

Ilinkovski joins Prezzee with extensive C-suite experience across entertainment, e-commerce, technology and luxury, having held senior roles at Stan, Twentieth Century Fox, Village Roadshow and LVMH.

At Stan, she was a founding team member and played a key role in building the platform into one of Australia’s leading streaming services, driving subscriber growth and revenue in a highly competitive market.

Ilinkovski comments

Ilinkovski said the role presents a unique opportunity to shape Prezzee’s global brand as it scales.

“Prezzee is at a pivotal and incredibly exciting stage in its global evolution,” she said. “It’s rare to join a business where brand reinvigoration, international scale and capability-building are all accelerating at once.”

Her appointment comes as Prezzee continues to invest in marketing innovation, including AI-driven content and personalisation across key customer moments.

Main image: Diana Ilinkovski

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