Rolling Stone Australia launches online platform
• In addition to Rolling Stone, The Brag Media publishes; Tone Deaf, Don’t Bore Us, The Brag, The Industry Observer.
Following the announcement of its return to the local market in November, Rolling Stone Australia has today launched its online platform.
The site launches today with premium content across a wide range of platforms including digital, social, podcasts, custom, video, merchandising, events and more. Rolling Stone Australia features original as well as syndicated Rolling Stone content most relevant to the Australian audience.
With the local content strategy led by Poppy Reid, Managing Editor, and Tyler Jenke, Editor, the site launches with content covering music, politics, sports, TV, film and culture. It’s hero launch feature is a deep dive into globally recognised Australian drill-rap act OneFour, which asks the question: ‘Have Western Sydney’s “realest” summoned a 21st century assault on free speech?’
The partnership to bring Rolling Stone to Australia, under a license agreement between Rolling Stone’s parent company, Penske Media Corporation, and The Brag Media, marks the brand’s tenth international edition.
