The Daily Aus launches new finance vertical and weekly newsletter
Zara Seidler: 'With the Finance Newsletter, we will be taking readers on the journey of building their financial literacy from the bottom up'
The Daily Aus (TDA) has launched TDA Finance, a new weekly newsletter that aims to empower young Australians with the financial literacy they need to make sense of the world.
The new weekly newsletter, which arrives in inboxes May 27, will unpack the finance headlines, explain the basics, and show young Australians how every part of the economy — from interest rates to rental markets — affects their lives. Each issue will be free of jargon and presented in TDA's signature style: clear, approachable, and accessible.
“We’ve seen time and again that young Australians are eager for financial knowledge, but they often find traditional finance content inaccessible, overly complicated and not written in their language,” said Zara Seidler, Co-Founder of The Daily Aus.
“With the Finance Newsletter, we will be taking readers on the journey of building their financial literacy from the bottom up”
As an exclusive launch partner, EatClub, an Australian platform offering dining deals and discounts at local restaurants and cafes, will sponsor The Finance Newsletter. This partnership reinforces TDA’s commitment to providing practical solutions that enhance the lives of young Australians.
“This isn’t your traditional finance product,” said Tara O’Reilly, TDA’s Head of Commercial.
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“We wanted to partner with a brand that aligns with our goal of presenting finance in a fresh, approachable way. EatClub shares our vision for making everyday financial decisions easier for young people. ”
"We are big supporters of the work TDA does, making news more accessible for young people in Australia and have been an advertising partner across a range of TDA channels," said Pan Koutlakis, EatClub CEO and Co-Founder.
"The rising cost of living is a hot topic amongst young Australians so it felt like a no-brainer when we heard about the TDA Finance Newsletter, especially with the role EatClub plays for money savvy diners. "
