Research finds 28% of people aware of AI gender bias: Team Lewis Foundation data

New research has revealed the growing anxiety around gender bias in AI with only 28% of people were aware of AI's gender bias, according to the Team Lewis Foundation, supported by HeForShe.

After learning about it, over half (51%) expressed concern, while 66% believe governments should introduce regulations to ensure AI is free from gender bias.

The data revealed that public awareness of gender inequality has increased, but geopolitical issues have overshadowed the issue.

The Team Lewis Foundation surveyed 5,003 respondents from the general population aged 18 and above across a balanced and diverse group of ages, races, and gender, from 10 countries, including the US, UK, UAE, Australia, China, France, Germany, Netherlands, Singapore, and Spain.

The research, released for International Women’s Day, shows that gender equality remains a key societal issue and that women’s rights remain under threat due to workplace inequalities and online abuse.

The data revealed over 75% believe companies still need to implement policies for women in the workplace, while one-third of women (32%) have reconsidered their employment due to their company’s in-office policy.

Of the one-third of women who have reconsidered their employment due to their company's in-office policy, 45% say the reason for reconsidering is inflexibility at work. Additionally, only 17% of women received a pay rise in the last year, compared to 24% of men.

In terms of leadership, women continue to be underrepresented. The percentage of women in senior management roles declined to 53% this year vs. 56% in 2023 and 2024.

Concerns about sexist rhetoric on social media is also high – particularly among Gen Z (80%) and Millennials (76%). Over a third believe that content moderation should be strengthened on TikTok (38%), Facebook (36%) and Instagram (35%).

The report outlines the actions that can be taken to support equality. Women want men to advocate for equal leadership opportunities (39%) and challenge gender-based discrimination (39%) in the workplace. The research revealed that men are prepared to step up. When questioned, men said they feel most comfortable advocating for equal pay (41%), calling out discrimination (37%) and sharing household or childcare responsibilities (35%).

"Rights, equality and empowerment remain vital to global prosperity," Vesna Jaric, global head of HeForShe, UN Women, said.

"We cannot afford to sit on the sidelines. Equality is everyone’s responsibility. 2025 is the year for men and boys to stand alongside women and girls to help make change happen."

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