Samsung Behind The Screens: Yahoo's John McNerney reflects on the transformation of the industry
John McNerney: "Roles are evolving and jobs becoming more efficient - not necessarily being replaced, but learning new skills"
Advertising Week APAC saw flocks of media, agency and adverting industry folk make the trip to Sydney’s Luna Park earlier this month. Mediaweek was on the ground, covering the event alongside Samsung Ads, and speaking to some of the event’s major players.
Mediaweek chatted with John McNerney, managing director, AUSEA, at Yahoo, and asked him about his thoughts on the big trends and transformation of the industry.
McNerney noted that the morning was filled with discussion about how Generative AI is changing the industry.
"We were talking about how people's roles are changing things, how different roles are evolving and jobs becoming more efficient - not necessarily being replaced, but learning new skills."
McNerney said that knowledge work is one of the big pieces that differentiates Yahoo in the industry. "It's not about particularly the commoditized technology, which everybody has. It's about making sure that the people are being upskilled in the right area," he added.
[embed]https://videos.mediaweek.com.au/ad_week/John_McNerney.mp4[/embed]
Last month, Mediaweek and Samsung Ads launched a video series called Behind the Screens.
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The five-part short-form series presents interviews conducted by Mediaweek editor-in-chief James Manning.
Each episode features a key player in the TV sector who shares insights about the latest trends in the sector from changing viewing habits to advertising business models. The guests have been brought together to discuss challenges, opportunities and the transformation of the TV landscape.
Guests across the series feature executives from Nine, Seven, Foxtel Media, Paramount ANZ, the IAB, EssenceMedia and Samsung Ads.
Samsung Ads is Advanced TV advertising. Its smart TV advertising solutions are built on data from millions of Smart TVs in Australia.
You can watch and podcast Behind the Screens powered by Samsung Ads.
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Top image: John McNerney
