Sapporo teams up with Sunday Gravy for new campaign

Sapporo has launched a new brand campaign, developed with Sunday Gravy, that invites consumers to slow down, stop and enjoy.

'So, Pour A Sapporo' aims to envoke a connection from a brand born from a simpler time, steeped in Japanese culture and heritage.

The 60-second spot, set in Japan, showcases the chaos of life, sprinting through the city amid rush hour traffic and crowds of people.

https://vimeo.com/1091985029

Closing the spot is the sounds of a can of Sapporo and being poured into a chilled stein shared between friends.

The past several months have been successful for Sunday Gravy which recently launched the QV ‘care behind every bathroom door’ with Half Dome. The campaign ditches the unattainable and polished for authentic moments of care that usually go unseen, found in thousands of bathrooms across Australia.

Sunday Gravy also launched DiDi’s tow service over the festive season and the Service Still Matters brand platform for technology business Square.

In March, Sunday Gravy won the creative account for Taubmans paint and in February it won creative and PR agency for toilet brand Sorbent as it plans to expand its reach with Australian consumers.

Client: Coopers Brewery – Sapporo Amy Kearney, Brand Manager Shinichiro Shimo, Sapporo Beer Sensei & VO Artist Creative Agency: Sunday Gravy Production: Collider Managing Partner & Executive Producer: Rachael Ford-Davies Director: Dylan Duclos Producer: Autumn Loveday DOP: Christopher Miles Post Producer: Annie Schutt Editor: Adam Wills Colourist/Online: Matt Fezz Music Composition: Electric Sheep Sound Designer: Georgia Collins Media Agency: Atomic 212 Facilitation Company: Mr Positive Retouching: Electric Art

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