Advertising
Showing 51 - 60 of 80 results
Research finds trust in social media channels continues to decline
• Trust in news brands surges by 13 points, Trusted content creates halo effect for trust of ads
by Mediaweek Admin – Jul 3, 2018
SMI May data: Ad market pauses after eight growth months
• Ad revenues remain on track to set new financial year high
by Mediaweek Admin – Jul 3, 2018
Doritos and Daily Mail Australia create a roar-some partnership
The partnership was launched last month with a flash mob of 30 dinosaurs invading Martin Place.
by Mediaweek Admin – Jun 28, 2018
Outdoor campaign: News.com.au & QMS deliver the news in colour
The tongue-in-cheek concept forms part of a larger campaign for News.com.au.
by Mediaweek Admin – Jun 28, 2018
After Time Warner success, AT&T acquiring ad tech company AppNexus
AppNexus is a technology company that operates a global advertising marketplace.
by Mediaweek Admin – Jun 26, 2018
Bright colours and simple messaging: News.com.au and Bohemia reunite for brand campaign
• TV and out-of-home being used to find new audiences and create a news.com.au habit
by Mediaweek Admin – Jun 21, 2018
ANZ Bank to take over entire Adshel Live network
• ANZ shows tech-led consumer focus with Adshel Live takeover
by Mediaweek Admin – Jun 18, 2018
Dentsu Aegis Network introduces people-based marketing platform M1 in Australia
• CEO of Dentsu Aegis Network ANZ Simon Ryan to Mediaweek: Australian ad spend forecast + what M1 initiative means
by Mediaweek Admin – Jun 15, 2018
News websites: Nielsen US study finds that news is not bad for brands
Negative or political news does not adversely impact attitude towards a brand.
by Mediaweek Admin – Jun 14, 2018
Twitter expands In-Stream Video Ads to more advertisers globally
In-Stream Video Ads allow marketers to connect with their audience through pre-roll ads.
by Mediaweek Admin – Jun 13, 2018
