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Amplified Intelligence

Showing 1 - 10 of 11 results

Study finds size really does matter when it comes to home screen ads
Data

Study finds size really does matter when it comes to home screen ads

The device sets the ceiling for attention.

by Vihan MathurNov 24, 2025

AFFINITY leads a bold charge against the waste baked into modern media buying
Agencies

AFFINITY leads a bold charge against the waste baked into modern media buying

The industry’s ‘shrug and spend’ era ends here.

by Natasha LeeNov 17, 2025

Netflix moves to new ad metric as platform hits 4 millions Aussie viewers
Streaming

Netflix moves to new ad metric as platform hits 4 millions Aussie viewers

The streaming giant is expanding ad tech, data and creative capabilities globally.

by Natasha LeeNov 6, 2025

SXSW Sydney 2024 day three recap: Nicole Velik on unleashing creativity, Vogue Australia on AI, Kate Langbroek at ARN house
News

SXSW Sydney 2024 day three recap: Nicole Velik on unleashing creativity, Vogue Australia on AI, Kate Langbroek at ARN house

Plus: Funny men Wippa and Hamish Blake get serious about social media, the next big win for CTV in live sports, QMS and Amplified Intelligence.

by Mediaweek AdminOct 17, 2024

QMS and Amplified Intelligence unveil insights on the role of attention in OOH: 'Not all reach is equal'
Outdoor

QMS and Amplified Intelligence unveil insights on the role of attention in OOH: 'Not all reach is equal'

Dr Karen Nelson-Field: 'Brands need to look for brand growth mediums as well as performance marketing mediums.'

by Alisha BuayaOct 17, 2024

Amplified Intelligence finds Foxtel Group services are best for attention and engagement
Data

Amplified Intelligence finds Foxtel Group services are best for attention and engagement

The research set out to compare human attention, advertising engagement and watchability on BVOD and linear platforms

by Mediaweek AdminFeb 20, 2023

Amplified Intelligence opens its new office in Sydney
Business

Amplified Intelligence opens its new office in Sydney

VP of customer success Daniel Lyas will oversee the company's new Sydney presence

by Mediaweek AdminFeb 1, 2023

QMS announces roll out of its pilot study into out-of-home attention
Outdoor

QMS announces roll out of its pilot study into out-of-home attention

The pilot will be rolled out across various QMS formats as a world-first study into attention in OOH environments

by Mediaweek AdminOct 26, 2022

QMS and Amplified Intelligence conduct global-first study into OOH attention
Outdoor

QMS and Amplified Intelligence conduct global-first study into OOH attention

• The global-first study is set for release later this year

by Mediaweek AdminJun 20, 2022

Nine releases study showing BVOD ads attracts the most viewer attention
News Brands

Nine releases study showing BVOD ads attracts the most viewer attention

• The study was by Amplified Intelligence and commissioned by Nine

by Mediaweek AdminApr 6, 2022

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