Amplify
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Netflix Australia awards media and creative accounts to Initiative and Amplify
Jo McAlister: 'To say the team are excited is an understatement.'
by Alisha Buaya – Feb 17, 2025

Amplify brings The Creatorverse and AI-generated wrap party to SXSW Sydney 2024
Tom Maynard: "This event is about showing other brands what’s possible when they tap into the creator economy."
by Alisha Buaya – Oct 10, 2024

Amplify & Australian Space Agency launch 'Beyond the Horizon' report
These reports map out key opportunities, insights and must know information to keep brands on top of the cultural pulse.
by Talon Admin – Oct 10, 2024

Amplify appoints Steph Balme and Kate Boekhorst as business directors
Gareth Davies: "Strong relationships are the foundation of Amplify’s business, which under Steph and Kate’s leadership will ensure our client service offering continues to go from strength to strength."
by Alisha Buaya – Oct 2, 2024

Amplify launches Futures practice to help brands harness the power of emerging technologies
Tim Baggott: "The insights and collaborator relationships forged with Futures have opened doors to new possibilities for the work we create with our brand partners."
by Alisha Buaya – Sep 10, 2024

Amplify partners with D&AD Shift to launch night school program
“D&AD Shift's mission is to challenge the assumption that the best creative talent can only be found within certain universities, communities, and those who have privileged networks."
by Mackenzie Book – Aug 5, 2024

Nike and QMS launch Matildas 3DOOH in first use of Emporium screen
Nike is "the first to have an exclusive full motion 3DOOH takeover of a digital screen for five consecutive days anywhere in Australia."
by Talon Admin – Jul 26, 2024

Amplify grows with GM appointment and new hires
Sonja Stindl has been promoted to GM, and Ben Somers hired as partnerships director.
by Talon Admin – Mar 27, 2024

For the faux of it: Bending reality with FOOH engages and entertains audiences
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
by Mediaweek Admin – Mar 12, 2024

Amplify unveils anti-surveillance suit to safeguard Santa's journey this Christmas
Amplify's anti-surveillance suit will let Santa travel the globe on December 25th without setting off any alarms.
by Mediaweek Admin – Dec 20, 2023
