Angela Smith
Showing 1 - 10 of 11 results
Media waste: The hidden growth missing in your budget
Are we getting the most out of the budget we already have?
by Natasha Lee – Nov 11, 2025
AFFINITY appoints Matt Batten to pair human creativity with agency strength in data and tech
Independent agency AFFINITY has appointed Matt Batten to lead its creative offering, signalling a renewed focus on emotional resonance alongside data and tech.
by Mediaweek Admin – Aug 21, 2025
Taxi car-top DOOH campaign hypertargets Posca Hydrate buyers
Ed Stening: 'This Adonix-powered campaign is another example of their knack for innovation and stretching our budget beyond expectations.'
by Alisha Buaya – Jul 9, 2025
AFFINITY strengthens creative firepower with key internal promotion
Angela Smith: 'His drive and ambition have consistently delivered business-growing thinking.'
by Emma Shepherd – Mar 26, 2025
AFFINITY amplifies media expertise with industry heavyweights
Angela Smith: 'At AFFINITY, we are all about delivering transformative growth, and both Carmen and Billy embody that mission perfectly.'
by Emma Shepherd – Dec 3, 2024
Affinity launches website for Experience Advocacy Taskforce
Angela Smith: "They’re focused on practical and meaningful initiatives rather than the scourge of tokenism and look-at-me stunts."
by Alisha Buaya – Aug 16, 2024
'We are a business, not an agency': Affinity repositions as growth accelerator
"We're tired of the rhetoric around the end of agencies; we're actively doing something about it."
by Alisha Buaya – Aug 8, 2024
Emma Shepherd joins Affinity as communications director
Shepherd joins the agency after a year with The Trade Desk, where she served as editorial content manager, APAC.
by Alisha Buaya – Aug 2, 2024
'The start of great things to come': Gavin Sommer joins AFFINITY as general manager
Mediaweek also speaks with co-founders Angela Smith and Luke Brown about Sommer's appointment, growth plans, and the future of marketing.
by Alisha Buaya – Jul 17, 2024
IMAA celebrates Female Leaders of Tomorrow graduates
Female Leaders of Tomorrow will return for the 2024-25 season following the success of the inaugural programme.
by Alisha Buaya – May 6, 2024
