Artificial Intelligence
Showing 1 - 10 of 19 results

Ben Crawford on why agencies are investing in AI but not change
Brainwaves co-founder Ben Crawford explains why agencies are investing in AI tools, but ignoring vital behaviour shifts.
by Duane Hatherly – May 14, 2026

AI hallucinations cost Aussie brands millions in lost sales
Atlas Digital and Ryan McMillan reveal ‘AI reputation breaches’, that cost brands in revenue and stature.
by Duane Hatherly – May 12, 2026

Fear is a terrible AI deployment strategy
Nina Christian explores why deploying AI out of fear, rather than a sound strategy, silently destroys brand trust.
by Duane Hatherly – Apr 24, 2026

How HubSpot AI agents conquer the midnight shift
HubSpot ‘Grow’ conference panelists talk AI agents, and how they’re keeping humans in the loop.
by Duane Hatherly – Apr 23, 2026

AI is exposing leaders who just manage busywork
The rise of artificial intelligence is stripping away the corporate layers where executives used to hide from hard work.
by Duane Hatherly – Apr 10, 2026

SXSW 2026 wrap: AI takes the stage, humans make the magic
AI dominated Austin for SXSW 2026, but the festival proved the magic of marketing relies on genuine human empathy.
by Duane Hatherly – Mar 19, 2026

The deals don't lie: a media industry ready-reckoner on AI and copyright
If you work in media and think the AI copyright fight is just policy noise, think again.
by Natasha Lee – Mar 16, 2026

Trump’s AI showdown: a ticking time bomb for Aussie enterprise
The Pentagon just blacklisted Anthropic. Australian media and tech agencies face a ticking compliance timebomb.
by Duane Hatherly – Mar 2, 2026

The agentic AI future: As disruptive as programmatic
DoubleVerify’s Dan Slivjanovski on why the agentic web breaks the traditional advertising model.
by Duane Hatherly – Jan 28, 2026

GenAI video: Disney buys the future, brands fumble the present
Disney has dropped a $1 billion bet on OpenAI, licensing characters for generative AI video.
by Duane Hatherly – Dec 16, 2025
