Atomic 212°
Showing 21 - 30 of 83 results
Seven 2025 upfront: Media buyers on network's 'smart strategy' and 'clear focus' in programming and total TV buying for the year ahead
Seven was the last cab off the rank for this year’s Upfront season after a busy few months. The network impressed its stakeholders, advertisers, agencies and brands with the launch date of Phoenix -…
by Alisha Buaya – Nov 18, 2024
Media buyers on the SBS 2025 upfront: 'Well-rounded', 'very smart' and 'punchy'
Atomic 212°'s Barry O’Brien, Rebecca Segalla from Magna, and Avenue C's Carolyn Northcote shared their thoughts on SBS' 2025 upfront offerings.
by Alisha Buaya – Nov 1, 2024
Atomic 212° appoints Rory Heffernan as CEO: 'I will continue to focus on innovation and how we best equip our clients and team into the future'
Heffernan will succeed Claire Fenner, who resigned earlier this month.
by Alisha Buaya – Oct 28, 2024
Claire Fenner resigns from Atomic 212° as national chief executive officer: 'It's a decision that doesn’t come lightly'
Barry O’Brien OAM: 'Claire has built an incredible team and done a remarkable job in producing strong results for our clients, developing our people and helping make us the most successful independent media agency in Australia.'
by Alisha Buaya – Oct 22, 2024
Media buyers on Foxtel's 2025 upfront: 'Refreshing' and 'promising' offerings amid 'more competition than ever'
Lorraine Woods, Daniel Cutrone and Jessica Woods shared their thoughts and opinions on the Foxtel upfront with Mediaweek.
by Alisha Buaya – Oct 21, 2024
'I like to be a bit of an agitator': Atomic 212's Asier Carazo on building 'the best strategy team in Australia'
Plus: Carazo on the state of diversity in the industry and the importance of retaining clients.
by Alisha Buaya – Oct 13, 2024
Atomic 212° promotes Ashleigh Carter to general manager, Sydney
Rory Heffernan: "Ash has continuously delivered great results for our clients, our team and our business, and it’s a real pleasure to see her take on this important new role."
by Alisha Buaya – Oct 1, 2024
'Punchy', 'compelling' and 'welcome enhancement': Media buyers on the new tools and innovations at Yahoo's 2025 Newfronts
Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.
by Alisha Buaya – Sep 30, 2024
TikTok For You Summit: 'Compelling stats' and 'game-changer' – Media buyers reveal what stood out
James Dixon, Jamison Milessis, Gerry Bowness and James Lucas shared their thoughts and opinions on the summit with Mediaweek.
by Alisha Buaya – Sep 20, 2024
Media buyers share opinions on YouTube’s Brandcast 2024: ‘Challenging brands to rethink approach’ and ‘Struggles with its media identity’
Gerry Bowness, James Dixon, Kristy Kinzett, Tom Kirkham and Sam Orton share their thoughts on Brandcast 2024 with Mediaweek.
by Alisha Buaya – Sep 16, 2024
