Atomic 212°
Showing 1 - 10 of 83 results
Why AI adoption starts at the top
Companies are rolling out AI fast, but without behaviour change, most programs deliver little real business impact.
by Natasha Lee – May 4, 2026
RSPCA Pet Insurance launches ‘We Know Animals’ platform
The campaign highlights the unpredictable nature of life with pets.
by Vihan Mathur – Apr 15, 2026
From priming to performance: the omnichannel multiplier
Combining digital audio and DOOH creates an omnichannel multiplier according to Atomic 212°'s Lorraine Woods.
by Duane Hatherly – Apr 7, 2026
From coffee runs to the C-suite: Lorraine Woods on the long road to leading Atomic 212°'s next chapter
Woods, who now sits firmly in the leadership ranks, tells Mediaweek about her journey to the top.
by Natasha Lee – Mar 23, 2026
Spotify in Australia: "If the maturity is there for audio, the maturity is there for programmatic"
A new Bupa case study highlights how consistent audio strategies can drive measurable business results.
by Natasha Lee – Oct 2, 2025
Atomic 212° hosts Uluru conference on creativity and leadership
Atomic 212° brought more than 120 staff, clients and partners to Uluru for a three-day conference exploring insights, creativity, and storytelling.
by Mediaweek Admin – Sep 25, 2025
Gen Z targeted in Oporto 9pm ‘Night Mode’ menu campaign focused on students, gamers, gig workers... and anyone with the munchies
Oporto’s new late-night menu targets Gen Z with a glow-up from a.glo, featuring moonlit branding, Twitch influencers, and menu items like the Schnitt Faced Burger.
by Mediaweek Admin – Sep 17, 2025
Media buyers weigh-in on SBS upfront as public broadcaster makes case for culture, community and lower ad loads
Jay Malig, Sue Cant, Clare Zappia, Ori Gold, Rebecca Segalla and Elise Stark shared their thoughts on the biggest selling points of the public broadcaster's presentation.
by Alisha Buaya – Sep 4, 2025
“It's not a nice thing for a lot of agencies to talk about people avoiding what we do" - Atomic Atomic 212° looks beyond 'attention'
'It is our duty as agencies to continue to understand what audiences are doing, and this is a great way to use it to understand and also put it into action.'
by Alisha Buaya – Sep 1, 2025
Receptivity over raw reach: Atomic 212° unveils new ad effectiveness metric
New research from Atomic 212° argues marketers must rethink attention metrics, highlighting where audiences are most receptive to advertising.
by Mediaweek Admin – Aug 21, 2025
