Barry O'Brien
Showing 1 - 10 of 10 results
Atomic 212° hosts Uluru conference on creativity and leadership
Atomic 212° brought more than 120 staff, clients and partners to Uluru for a three-day conference exploring insights, creativity, and storytelling.
by Mediaweek Admin – Sep 25, 2025
MFA Hall of Fame member John Grono to retire after 50 years
Sophie Madden: 'It’s no exaggeration to say that John has perhaps contributed more than anyone else to ensuring the strength and evolution of our industry’s research product.'
by Alisha Buaya – Aug 7, 2025
NRL’s big payday looms - but the fans must come first
“The money is coming. Just make sure the passion stays, and the fans are the #1 priority,” writes Barry O’Brien OAM, chairman of Atomic 212°, as the NRL pursues a landmark $3 billion media deal.
by Tom Gosby – May 19, 2025
Atomic 212° poised for another big year as strategy chief Asier Carazo looks ahead
Carazo speaks to Mediaweek about Sonar, the importance of DEI and the Publicis Groupe's acquisition of Atomic 212°.
by Alisha Buaya – Feb 19, 2025
Media buyers on the SBS 2025 upfront: 'Well-rounded', 'very smart' and 'punchy'
Atomic 212°'s Barry O’Brien, Rebecca Segalla from Magna, and Avenue C's Carolyn Northcote shared their thoughts on SBS' 2025 upfront offerings.
by Alisha Buaya – Nov 1, 2024
Atomic 212° appoints Rory Heffernan as CEO: 'I will continue to focus on innovation and how we best equip our clients and team into the future'
Heffernan will succeed Claire Fenner, who resigned earlier this month.
by Alisha Buaya – Oct 28, 2024
Claire Fenner resigns from Atomic 212° as national chief executive officer: 'It's a decision that doesn’t come lightly'
Barry O’Brien OAM: 'Claire has built an incredible team and done a remarkable job in producing strong results for our clients, developing our people and helping make us the most successful independent media agency in Australia.'
by Alisha Buaya – Oct 22, 2024
Mediaweek HOT List June 2024: Next of The Best Awards, 36 Months, Barry O'Brien and Atomic 212° taking on the world
Plus: SBS named the most trusted news brand, Special wins IGA.
by Mediaweek Admin – Jun 19, 2024
Barry O'Brien: Advertisers should compete to be part of Olympics magic
Olympics packages aren't cheap, but they shouldn't be: "the Olympics is one of the greatest brands in the world, with a proven ability to boost sales, brand awareness, and brand association."
by Mediaweek Admin – Apr 22, 2024
"Very proud": Atomic 212°'s Barry O'Brien is inducted as the newest Mediaweek Icon
O’Brien: "I stand proudly as chairman of the number one media independent in the market"
by Alisha Buaya – Oct 13, 2023
