Curious Nation
Showing 1 - 10 of 11 results
From Madonna to Pinterest. What a tale of two Coachellas means for brand experiences
The real battle in experiential marketing is no longer reach versus scale - it’s presence versus performance.
by Natasha Lee – May 13, 2026
Curious Nation adds two hires as activation demand drives trans-Tasman growth
Christina Crawford joins as the senior producer in New Zealand, while Anna Smith has joined the Sydney office as an account manager.
by Vihan Mathur – Apr 7, 2026
Petal & Pup pops up at Bondi with summer ‘passport’ experience
It celebrates summer, encouraging self-expression and giving women the confidence to feel their best.
by Vihan Mathur – Nov 19, 2025
The Sydney Morning Herald brings ‘Here’s to Reason’ to life at SXSW Sydney
The campaign invited visitors to explore common ground and the power of balanced journalism.
by Mediaweek Admin – Oct 24, 2025
Curious Nation launches industry barometer for activations in ANZ
Curious Nation has launched the first benchmark study in Australia and New Zealand to measure the effectiveness of below-the-line activations.
by Mediaweek Admin – Oct 1, 2025
Cathay Pacific turns retail spaces into cabin previews for Australian travellers
Steph Babin: 'By recreating a taste of the inflight journey in unexpected places, we’re sparking curiosity, building emotional connection, and allowing people to physically feel the difference.'
by Alisha Buaya – Aug 15, 2025
Wattie's puts convenience on the menu with Got You campaign
Gareth Brock: "‘Wattie’s Got You’ gave us the creative platform to reframe frozen meals as the unsung heroes of those unpredictable moments."
by Alisha Buaya – Jul 29, 2025
Meeting of the Minds: Gareth Brock and Evelyn Coklie from Curious Nation
Brock and Coklie reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Jun 6, 2025
Curious Nation appoints Braydon Priest as senior producer in NZ
Former MediaWorks executive Braydon Priest has joined brand activation agency Curious Nation as senior producer, supporting the agency’s expanding footprint across New Zealand.
by Tom Gosby – Jun 4, 2025
As algorithms kill wonder, brand experiences must reclaim our lost curiosity
Beneath the surface of our digital routines, the spark of genuine wonder still flickers, just waiting for brands to fan it into flame.
by Alisha Buaya – May 5, 2025
