D_Coded
Showing 1 - 10 of 23 results

News Corp Australia tops engaged reach in latest Ipsos iris data
Pippa Leary: 'News' engaged reach continues to be the key driver of outcomes for our clients'.
by Natasha Lee – Apr 24, 2025

News Corp Australia tests strategy, knowledge and teamwork at the Programmatic Pursuit
News Corp Australia's Paul Oyama also discusses the humans behind the programmatic supply chain, opportunities through Tubi and transparency in the media supply chain.
by Alisha Buaya – Mar 21, 2025

Engaging consumers through innovation: Jessica Gilby discusses the impact of Tubi and AI at News Corp
'By using AI, we aim to simplify audience targeting.'
by Emma Shepherd – Mar 17, 2025

Tubi and News Corp Australia forge exclusive streaming partnership
Pippa Leary: 'Joining forces with Tubi means for the first time we have access to the big screen in the lounge room.'
by Emma Shepherd – Mar 11, 2025

News unveils next-gen AI data capabilities
Lou Barrett: 'At News, we are hyperfocused on driving engagement with our audiences because it allows us to understand the motivation behind the data.'
by Emma Shepherd – Mar 11, 2025

News Corp Australia to highlight video, data, and engagement at D_Coded
Lou Barrett: 'The event is a bold statement of our leadership and unwavering commitment to driving client success'.
by Natasha Lee – Mar 6, 2025

Pippa Leary: How D_Coded tackles 'the two horsemen on the horizon'
"We will be the first people in the world who actually turn ScrollX shoppable.”
by Tess Connery – May 16, 2024

Lou Barrett: D_Coded all about creating better outcomes for News Australia clients
Head of sales on outlook, targeting, strategy, and why News Australia doesn’t sell Foxtel.
by Talon Admin – May 15, 2024

News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View
“The real benefit is that your customers are able to shop right from the point of inspiration.”
by Tess Connery – May 14, 2024

News Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
by Tess Connery – May 14, 2024
