D_Coded
Showing 11 - 20 of 23 results
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
Media metrics becoming impractical: News Corp
News Corp's Jessica Gilby says that the industry has had tunnel vision on how it defines success using certain media metrics.
by Talon Admin – May 10, 2024
News Corp to explore the future of advertising at D_Coded 2024
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
by Talon Admin – May 8, 2024
Media agencies reveal what grabbed their attention at News Corp Australia's D_Coded
Mediaweek spoke to agency leaders to get their thoughts and what the offerings mean for their businesses and clients
by Alisha Buaya – Mar 28, 2023
Quentin George: The key area marketers should focus their attention on in 2023
"It's got a whiff of inevitability to it"
by Tess Connery – Mar 23, 2023
The full funnel: Behind the D_Coded Total Commerce offering
Pippa Leary: "What brings it together for us is this headless commerce capability"
by Tess Connery – Mar 21, 2023
Content and commerce: Lou Barrett on the nuts and bolts of D_Coded 2023
"We're analysing billions of behavioural signals and using enhanced data science capabilities"
by Tess Connery – Mar 20, 2023
D_Coded 2023: Every announcement from News Corp
Updates from the company’s fifth digital marketing event for advertising, marketing, and media executives
by Mediaweek Admin – Mar 20, 2023
D_Coded 2023: Intent Connect to help News Corp clients anticipate audience needs
Plus: A new data partnership with Westpac DataX
by Mediaweek Admin – Mar 20, 2023
