DoubleVerify
Showing 11 - 20 of 53 results
DoubleVerify expands AI-powered brand suitability to Meta's Threads
The move will offer advertisers greater transparency, independent verification, and campaign quality insights.
by Natasha Lee – Oct 17, 2025
DoubleVerify expands Microsoft Advertising integration to boost ad transparency
DoubleVerify has expanded its integration with Microsoft Advertising to cover Audience ads and introduced DV Campaign Automator™, enhancing ad measurement, transparency, and workflow efficiency for brands and agencies.
by Mediaweek Admin – Oct 16, 2025
Protection of brand safety against AI slop is challenged in the age of SORA 2
We now regularly see AI generated images and video. Should marketers place value on sites using fake images? Does anyone care?
by Talon Admin – Oct 8, 2025
Marketers turn to AI to reclaim time, precision and performance
DoubleVerify’s 2025 Global Insights report outlines five key AI priorities reshaping digital advertising workflows.
by Mediaweek Admin – Aug 14, 2025
DoubleVerify expands brand suitability tools across Meta Reels and Feeds
DoubleVerify has expanded its AI-powered brand suitability measurement across 30 content categories on Facebook and Instagram.
by Mediaweek Admin – Aug 1, 2025
Colgate-Palmolive sees massive drop in ad violations with DoubleVerify
Maria Casas: 'With the right tools, we can maximise media performance while staying true to our values of care, teamwork and continuous improvement.'
by Alisha Buaya – Jul 28, 2025
ANZ leads APAC in brand safety, says DoubleVerify
Australia and New Zealand led APAC in brand suitability improvements, but still face challenges in attention and ad fraud, according to DoubleVerify’s 2025 Global Insights report.
by Tom Gosby – Jul 23, 2025
DoubleVerify expands Authentic Attention measurement to social, launching with Snapchat
DoubleVerify has launched its Authentic Attention product on Snapchat, offering advertisers new metrics for measuring user engagement across social platforms.
by Tom Gosby – Jul 1, 2025
DoubleVerify launches AI-powered ‘AdVantage’ for video ad optimisation
DoubleVerify has launched DV Authentic AdVantage, a unified verification and AI optimisation tool aimed at boosting media quality and performance within walled garden video environments.
by Tom Gosby – Jun 13, 2025
The attention recession: How advertisers can leverage media quality metrics to win back customer focus
"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."
by Tom Gosby – Jun 2, 2025
