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IAB Tech Lab

Showing 1 - 2 of 2 results

IAB Tech Lab unveils Agentic Roadmap for advertisers
Technology

IAB Tech Lab unveils Agentic Roadmap for advertisers

The aim is to teach the industry how to scale buying and selling.

by Makayla Muscat – Jan 8, 2026

Yahoo DSP adopts IAB Tech Lab's data transparency labels
Data

Yahoo DSP adopts IAB Tech Lab's data transparency labels

Giovanni Gardelli: 'Transparency is critical to reinforce trust and drive better outcomes for advertisers.'

by Alisha Buaya – Jan 29, 2025

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