IAB
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Australian Digital Advertising market experiences double digit decline
• Full financial year total online advertising market is steady at $9.1 billion
by Mediaweek Admin – Aug 24, 2020
Australian Digital Advertising market slows in Q1 across all categories
• Achieves 3.8% growth year on year with video the star performer at +18%
by Mediaweek Admin – May 19, 2020
85% of advertisers report COVID-19 has impacted ad spend
• 21% of respondents indicated they have paused all their ad spend
by Mediaweek Admin – Apr 8, 2020
Agencies using podcast advertising to help build brand awareness
• Gai Le Roy, CEO of IAB Australia, comments
by Mediaweek Admin – Feb 26, 2020
IAB: Growth continues for online ads with strong video trading
• Connected TV is now the dominant device for video inventory expenditure
by Mediaweek Admin – Dec 4, 2019
Online advertising continues year-on-year growth to reach $9 billion
• The latest IAB Online Advertising Expenditure Report, prepared by PwC
by Mediaweek Admin – Sep 2, 2019
IAB launches future of measurement project with new research director
• A final report for market is expected to be released in April 2019.
by Mediaweek Admin – Feb 6, 2019
IAB Q3: Video and native lead revenue growth for digital advertising
• Mobile advertising made up 62% of total general display expenditure in the September 2018 quarter
by Mediaweek Admin – Nov 28, 2018
IAB data: Marketers continue to reinvest in digital advertising
• Financial year data shows 45% increase in video spend year on year
by Mediaweek Admin – Aug 30, 2018
Digital ad revenue up 13% in Q1 2018 YOY, but down 3.5% on Q4 2017
The report also highlights a shift in advertising spend with marketers favouring General Display.
by Mediaweek Admin – May 31, 2018
