IAB
Showing 1 - 10 of 110 results
IAB Australia unveils new resources for retail media and video measurement
The resources reflect the organisation’s push to increase maturity and alignment across two priority channels.
by Vihan Mathur – Dec 11, 2025
Australian advertisers cautious on AI as privacy reforms loom, IAB finds
Jonas Jaanimagi: 'The findings reflect a pragmatic industry adapting to both opportunity and obligation.'
by Alisha Buaya – Aug 5, 2025
Digital advertising industry tightens hiring, focus turn to AI skills
Gai Le Roy: 'This year’s review highlights not just the pressure points, but the pathways to sustainable workforce growth.'
by Alisha Buaya – Jul 22, 2025
IAB Australia appoints Sarah Kruger to lead policy and regulatory affairs
IAB Australia has named Sarah Kruger as Director of Policy and Regulatory Affairs, bringing extensive experience from Seven West Media and CRA.
by Tom Gosby – Jul 21, 2025
Shoppers want discounts for data – but expect transparency in return
Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks like and where their audiences are making those judgments.'
by Alisha Buaya – Jul 15, 2025
Agencies and brands demand better measurement and transparency in retail media
Lachlan Brahe: 'Moving into its third year, this report demonstrates growth and enthusiasm for retail media whilst reminding us where we, collectively, need to lift our game.'
by Alisha Buaya – Jul 15, 2025
Online advertising sees 27.5% surge of investment in video: IAB
Gai Le Roy: 'In Australia marketers are also particularly focused on improving data signals and quality for marketing mix modelling.'
by Alisha Buaya – Jun 10, 2025
Internet advertising spend reaches $4.2 billion in Q1 fuelled by video: IAB
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong increases in video, search, social and audio.'
by Alisha Buaya – Jun 1, 2025
IAB Australia launches AI Working Group to guide digital ad industry
The group will develop practical guidance on AI applications across a number of key areas.
by Natasha Lee – May 8, 2025
Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
by Emma Shepherd – Apr 3, 2025
