IAB
Showing 11 - 20 of 110 results
IAB appoints chair of Executive Technology Council
Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
by Alisha Buaya – Mar 24, 2025
IAB Report: Podcast advertising poised for growth as agencies boost investment
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
by Mediaweek Admin – Feb 26, 2025
Digital audio revenue reaches $313M in CY24
Lizzie Young: 'This momentum highlights a shift in market dynamics towards premium locally produced content.'
by Natasha Lee – Feb 24, 2025
Internet advertising market grows to 11.1% as investment in video advertising strengthens: IAB
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
by Alisha Buaya – Feb 23, 2025
IAB unveils plans for 2025 in annual report
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever.'
by Mediaweek Admin – Nov 20, 2024
IAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
by Alisha Buaya – Nov 8, 2024
IAB confirms Daniel Knapp and Anthony Katsur as keynote speakers for inaugural Leadership Summit
The invitation-only event for the most senior leaders, will provide an opportunity to discuss challenges, debate key issues and identify ways to positively shape the future of the industry.
by Alisha Buaya – Oct 1, 2024
'It has a profound impact on our culture': Industry leaders and academics unveil white paper marking 50 years of advertising education in Australia
Adam Ferrier: 'It's vital that we are constantly studying how it works, getting educated on how to make it better and being curious about its impact.'
by Alisha Buaya – Sep 18, 2024
Ad industry reacts to introduction of Privacy legislation: ‘Strengthens consumer trust’ within the digital economy
Niall Hogan: 'Advertisers must be vigilant in ensuring their data collection and targeting practices are not perceived as invasive.'
by Talon Admin – Sep 13, 2024
Retail media campaigns are delivering more than we think: IAB MeasureUp 2024
Colin Barnard: "Make sure that the investments that you're putting in through retail media are reflective of the results."
by Talon Admin – Sep 12, 2024
