IAB
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Online Audio: digital's fastest growing reported revenue channel, up 24% in FY24
Audio ad market in FY24 $290m ($185m streaming and $105m podcast)
by Talon Admin – Sep 2, 2024
Internet ad spend rises 9.7% to reach $15.6 billion: IAB
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
by Alisha Buaya – Sep 1, 2024
Increase in "juniorisation" of digital advertising and ad tech industry workforce: IAB
Over three-quarters of open positions in the industry target people with one to five years of experience.
by Alisha Buaya – Aug 22, 2024
Cashrewards' Lachlan Brahe appointed chair of IAB Retail Media Council
Founded in 2023, the Council helps set standards, educates, and drives collaboration across the retail media industry.
by Mackenzie Book – Aug 15, 2024
Brands 'betting on gaming are betting on the future': IAB Game Advertising Summit 2024
"People interested in the lifestyle simulator, The Sims, are more likely to be in the market for makeup, while people interested in the racing series Gran Turismo are more likely to be in the market for a luxury vehicle."
by Talon Admin – Aug 15, 2024
IAB urges industry to reduce ad spend on Made for Advertising sites
21% of impressions and 15% of spending via programmatic buying are wasted on MFA sites.
by Alisha Buaya – Jun 17, 2024
IAB updates Connected TV Handbook for marketers
"Understanding the capabilities and challenges Connected TV as a device poses to our industry is critically important."
by Tess Connery – Jun 12, 2024
Total online ad spend reaches $3.74bn in Q1: IAB Australia
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
by Alisha Buaya – Jun 5, 2024
IAB's DOOH Working Group names two co-chairs
The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
by Tess Connery – Apr 5, 2024
IAB: Programmatic DOOH satisfaction rises but education needed for growth
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
by Talon Admin – Apr 4, 2024
