impact.com
Showing 1 - 10 of 18 results
AI is the new front door to commerce. Does your brand have a welcome mat?
AI is reshaping how consumers discover brands, curating choices before search and redefining marketing visibility fast.
by Natasha Lee – May 5, 2026
Brands pivot to affiliates for cheaper growth
“Affiliate marketing is no longer a niche tactic. It’s a core part of the modern marketing mix.”
by Vihan Mathur – Nov 4, 2025
Performance dollars struggling to perform? Enter community-driven marketing
When brands fail to build real, meaningful connections? Loyalty disappears fast.
by Talon Admin – Apr 16, 2025
How social media is shaping Black Friday shopping in Australia
Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
by Emma Shepherd – Nov 29, 2024
Adam Furness: Why more brands are harnessing the power of personal recommendation
Media, societal and technological shifts mean that customer-referral marketing is experiencing a renaissance.
by Mediaweek Admin – Oct 16, 2024
'We’ll need to find a bigger venue next year': Insights and ideas from iPX Sydney 2024
Adam Furness: "Consumers are less interested in what brands have to say about themselves and more interested in what their trusted networks have to say."
by Alisha Buaya – Sep 9, 2024
Fitness & Lifestyle Group partners with Impact to launch partnership marketing program
Adam Furness: "Partnerships are becoming more important to brands as both a customer acquisition channel and a driver of long-term growth."
by Alisha Buaya – Aug 15, 2024
Meeting of the Minds: Helena Barroso Zarco and Hayley Tse from impact
Barroso Zarco and Tse share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – May 10, 2024
impact promotes Helena Barroso Zarco to director of customer success and sales
impact.com also expanded its customer success and sales team with the hires of Simone Lawson and Jess Taylor.
by Alisha Buaya – Apr 18, 2024
Adam Furness: 'Do Your Own Research' - Why a crisis in trust is transforming marketing campaigns
"People don’t know where to turn and who to believe when it comes to making key decisions in their lives"
by Mediaweek Admin – Aug 10, 2023
