Initiative
Showing 21 - 30 of 102 results
Seven 2025 upfront: Media buyers on network's 'smart strategy' and 'clear focus' in programming and total TV buying for the year ahead
Seven was the last cab off the rank for this year’s Upfront season after a busy few months. The network impressed its stakeholders, advertisers, agencies and brands with the launch date of Phoenix -…
by Alisha Buaya – Nov 18, 2024
Fantastic Furniture extends media partnership with Initiative
Melissa Monneron: 'Together we have shifted our brand metrics to new heights.'
by Alisha Buaya – Nov 7, 2024
Speed wins the 2024 Blis Golden Shaker inter-agency mixology competition
Speed, OMD, Metropolis, Thump, Havas and Initiative went into battle at Employees Only Bar in Sydney.
by Mediaweek Admin – Sep 24, 2024
'Here's to a new era!' Melissa Fein, Chris Colter and Sam Geer start new chapter at Accenture Song
"Such an incredible workplace with remarkable global talent, capabilities and vision."
by Alisha Buaya – Sep 12, 2024
Initiative promotes Emma Greenhalgh to national head of communications design
The move coincides with the imminent departure of Ryan Haeusler in October.
by Talon Admin – Aug 8, 2024
LEGO Australia launches space range with a crop circle in regional NSW
Clare Basire: "It then took teams three full days to flatten the crops and create the crop circle."
by Alisha Buaya – Jul 23, 2024
Initiative promotes Megan Davey to head of Melbourne
Her new role with the Mediabrands agency follows the resignation of Sarah James, who has moved to GroupM's EssenceMediacom.
by Alisha Buaya – Jul 12, 2024
Kate O’Loughlin: Food has become a status symbol for quiet luxury brands
"Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis."
by Mediaweek Admin – Jun 11, 2024
Media Movers: Fein, Geer, and Colter, Mat Baxter, Natalie Harvey, Jacqui Abbott, Adrián Flores
Mediaweek looks back on May's big moves - and there's plenty of them.
by Alisha Buaya – May 31, 2024
Exclusive: $20m Dulux media account up in the air amid Initiative exits
DuluxGroup chose Mediabrands just days before Fein, Geer, and Colter resigned, Mediaweek can reveal.
by Talon Admin – May 29, 2024
