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Integral Ad Science

Showing 1 - 7 of 7 results

IAS drops a flashlight into the murky waters of CTV
AdTech

IAS drops a flashlight into the murky waters of CTV

The Total TV tool from IAS helps buyers stop buying blind on premium streaming apps.

by Duane HatherlyMay 1, 2026

IAS brings brand safety to the TikTok wild west
AdTech

IAS brings brand safety to the TikTok wild west

Integral Ad Science has expanded its Total Media Quality coverage to include TikTok Search Ads.

by Duane HatherlyApr 22, 2026

ThinkNewsBrands urges marketers to back journalism on World News Day
Journalism

ThinkNewsBrands urges marketers to back journalism on World News Day

Vanessa Lyons: 'In today's world, where reputation and social licence are so important, news offers effective, brand-safe environments for campaigns.'

by Natasha LeeSep 29, 2025

Advertisers can now measure carbon emissions of their campaigns with IAS
News

Advertisers can now measure carbon emissions of their campaigns with IAS

Integral Ad Science has partnered with sustaintech platform Impact Plus to help advertisers measure the carbon emissions of digital campaigns alongside quality metrics.

by Tom GosbyJun 5, 2025

IAS reveals dynamics of the digital advertising landscape in Media Quality Report
News

IAS reveals dynamics of the digital advertising landscape in Media Quality Report

Lisa Utzschneider: 'As digital media complexity accelerates, IAS remains steadfast in empowering our partners with the transparency, precision, and protection they need to succeed.'

by Alisha BuayaMay 26, 2025

Attention is the new conversion: Why attention beats viewability this EOF
Opinion

Attention is the new conversion: Why attention beats viewability this EOF

'Marketers who prioritise attention, and not just viewability, will be able to demonstrate the effectiveness of their campaigns and their impact on consumers.'

by Alisha BuayaMay 20, 2025

IAS reports 11% revenue growth for Q3 2024 amid product innovation and key partnerships
News

IAS reports 11% revenue growth for Q3 2024 amid product innovation and key partnerships

Lisa Utzschneider: 'Our focus on AI-driven product innovation is paying off.'

by Mediaweek AdminNov 14, 2024

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