Lyndall Spooner
Showing 1 - 9 of 9 results
How a friendship forged two decades ago helped Lyndall Spooner grow 5D
Despite running seperate companies, there's never been any frenemy energy between Spooner and Social Soup's Sharyn Smith.
by Natasha Lee – Apr 13, 2026
5D launches Nexus to turn market intelligence into foresight
Nexus is positioned as a 'living” intelligence unit that evolves alongside client needs.
by Vihan Mathur – Feb 24, 2026
The rise of AI shopping (and what it means for your brand)
The marketing playbook is being rewritten with the emergence of ‘guided discovery buying.’
by Duane Hatherly – Jan 19, 2026
How choice framing will reshape marketing strategy
'Choice framing provides marketers with a deeper understanding of what drives choice and the nature of the relationship they can build between the buyer and the brand.'
by Alisha Buaya – Aug 27, 2025
Decoding purchase intentions - Choice Framing removes the guesswork
Strategic consultancy 5D has launched a new model called Choice Framing, aiming to help marketers tailor strategies based on how consumers behave by category.
by Mediaweek Admin – Aug 14, 2025
5D launches AI division to revolutionise how businesses leverage insights
Lyndall Spooner: '5D-AI can fundamentally change how businesses operate, understand and respond to competitor activities and the influence of technology on consumer psychology.'
by Alisha Buaya – Apr 28, 2025
Fifth Dimension becomes 5D as consultancy eyes growth across APAC
David Gemmola: '5D is not a traditional research agency; we are a strategic partner that transforms the complex into simple'.
by Natasha Lee – Apr 15, 2025
5D appoints Andrew Slot as Melbourne managing director
Lyndall Spooner: 'Andrew's appointment and the launch of our Melbourne office mark key milestones in our expansion'.
by Natasha Lee – Mar 11, 2025
Use of AI turning Aussie brands into vanilla boomer businesses
Can Generative AI capture the fears, desires, and nuances of human behaviour?
by Mediaweek Admin – Dec 10, 2024
