maddie basso
Showing 1 - 7 of 7 results
No more 'shiny toys': Yahoo's Maddie Basso rips up the playbook
She’s the ‘bleeding purple’ Yahoo exec who wants to banish ‘rinse and repeat’ strategies.
by Duane Hatherly – Dec 5, 2025
How marketers can win the Black Friday 'shopping Olympics'
Yahoo DSP’s Maddie Basso breaks down five performance-driven strategies to help marketers.
by Natasha Lee – Nov 14, 2025
Purple reign: Yahoo's Newfronts doubles down on AI and streaming
The pitch? faster workflows, sharper measurement and partnerships.
by Natasha Lee – Oct 31, 2025
'We need to continue to push for systemic change': Media leaders on shifting the balance in the industry on International Women's Day
Lucinda Gemmell, Karen Halligan and Elizabeth McIntyre shared their thoughts on women in the media landscape.
by Alisha Buaya – Mar 8, 2025
'Punchy', 'compelling' and 'welcome enhancement': Media buyers on the new tools and innovations at Yahoo's 2025 Newfronts
Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.
by Alisha Buaya – Sep 30, 2024
Yahoo unveils new partnerships and tools at its 2025 Newfronts
John McNerney: "Yahoo DSP is committed to simplifying it while continually innovating for the future."
by Mediaweek Admin – Sep 26, 2024
Yahoo names Maddie Basso head of commercial
Basso joins Yahoo after seven years at Captify.
by Tess Connery – Jun 3, 2024
