Yahoo has appointed Maddie Basso to the newly-created role of head of commercial.
Basso will be leading a team of 15 people, and tasked with driving the company’s overall commercial strategy across partners, resellers, and operations in the Australian market. Her main goal will be enhancing growth in Yahoo’s joint business partnerships with agencies and advertisers.
Basso joins Yahoo after seven years at Captify, where she relocated from the UK to Australia to launch the company’s first APAC office. Her previous role was Captify’s head of sales.
Andrew Gilbert, director of commercial and platforms at Yahoo, said Basso is “an incredibly strong leader with a natural warmth that has helped her build and maintain deep relationships across our local industry from a standing start just a few years ago.
“Not only is she a fantastic business brain who will help our partners achieve their goals, she’s also a strong people leader who is going to add a lot of value to our team. We’re all incredibly excited to have Maddie on our team."
Speaking about her new role, Basso said she was: “Over the moon to be joining the exceptional team at Yahoo. Not only do they have so many best-in-class tools for advertisers, they’ve also cultivated an exceptional culture that is the envy of so many businesses in the industry.
“I'm eager to help brands and agencies master this cutting edge tech in channels like CTV and retail media and as they look to navigate the ever-changing media landscape with confidence.”
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Yahoo has also grown its ad sales strategy and solutions teams in recent weeks with several new hires, including Christian Shead in business partnerships, Declan Dowd in platform solutions, and Francesca Tichon in strategy.
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Top Image: Maddie Basso
