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MAtildas

Showing 11 - 20 of 73 results

How the World Cup gave women's sport a 'commercial seat at the table'
Brands

How the World Cup gave women's sport a 'commercial seat at the table'

"The Women's A-League has had a really direct uplift with double memberships being bought across some clubs to Sydney FC having close to an eightfold increase in memberships."

by Talon AdminMar 21, 2024

82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
Features

82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations

GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.

by Talon AdminMar 12, 2024

TV Guide: Matildas v Uzbekistan on Channel 10 and 10 Play
News

TV Guide: Matildas v Uzbekistan on Channel 10 and 10 Play

If the Matildas win both games, they will be on their way to the Paris 2024 Olympic Games.

by Mediaweek AdminFeb 23, 2024

Winning the race: TV ratings top 50 2023 all about sport, what about 2024?
Television

Winning the race: TV ratings top 50 2023 all about sport, what about 2024?

No drama, and just two non-sport programs make the 2023 top 20

by Talon AdminJan 16, 2024

Roundup: MrBeast snubs Elon Musk, Sky News revives the debate, Sam Kerr's devastating ACL blow
News

Roundup: MrBeast snubs Elon Musk, Sky News revives the debate, Sam Kerr's devastating ACL blow

Russian hackers hit Ukrainian telecoms, Nigel Lythgoe investigated, Golden Globes 2024, Blockbusters, Streaming classics, Total Control's Deborah Mailman.

by Mediaweek AdminJan 8, 2024

Meta’s Threads misses the mark as a consumer moment of 2023, according to Tracksuit
Data

Meta’s Threads misses the mark as a consumer moment of 2023, according to Tracksuit

Barbie, Taylor Swift and the FIFA Women's World Cup ranked high as among the top entertainment or consumer events of 2023.

by Alisha BuayaDec 20, 2023

The halo effect? How broadcasters are elevating women's sports in the wake of the Matildas
Sports

The halo effect? How broadcasters are elevating women's sports in the wake of the Matildas

Joe Bromham: "Storytelling is the secret sauce in getting people connected."

by Tess ConneryDec 19, 2023

Mediaweek's A to Z of 2023: W is for Women
News

Mediaweek's A to Z of 2023: W is for Women

Sorman Nilsson:"2023 was the year women made their economic strength known, loud and clear".

by Mediaweek AdminDec 19, 2023

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