MFA
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2025 MFA Awards finalists announced
Sophie Madden: 'These campaigns are not just smart and strategic – they’re creating real, positive change and truly reflect our industry purpose of We Are The Changers.'
by Alisha Buaya – Jun 17, 2025
Entries open for 2025 NGEN Award
Melanie Aslanidis: 'It’s about building strategic capability, sharpening presentation skills and accelerating career growth – all while contributing to a meaningful change for a worthy cause.'
by Alisha Buaya – Jun 11, 2025
New MFA and Roy Morgan initiative brings inclusive insights to media planning
Luisa Dalli: 'This is a game-changer for media planning - and a win for brands, agencies, and audiences alike.'
by Talon Admin – Apr 30, 2025
MFA names signature judges for the 2025 Awards
Taking to the panel are Kate Bailey, Joe Lunn, Suzana Ristevski, Nicole Smart, and Sarah Sorrenson.
by Alisha Buaya – Mar 31, 2025
Media agencies continue to be resilient and adaptable: MFA Industry Census
Sophie Madden said: 'Media agencies demonstrated strength in tough trading conditions, while evolving in response to client needs.'
by Alisha Buaya – Mar 11, 2025
MFA puts call out for session proposals for MFA EX
Philippa Moig: 'Think beyond your team, beyond your agency.'
by Alisha Buaya – Feb 25, 2025
Anneliese Douglass, Mark Coad, and Cathy O'Connor on what the MFA Psychosocial Safety Code of Conduct means for the industry
Mark Coad: 'That's how important it is... It's bigger than individual agency initiative.'
by Alisha Buaya – Feb 20, 2025
MFA brings media industry together for the launch of the Psychosocial Safety Code of Conduct
Sophie Madden: 'The Code empowers businesses to navigate these challenges while protecting their people and meeting legal obligations.'
by Alisha Buaya – Feb 19, 2025
MFA Board appoints new chair, and re-elects Virginia Hyland as deputy chair
Sophie Madden; 'Our industry remains strong and resilient, and that’s a testament to the leadership of the MFA Board.'
by Emma Shepherd – Feb 13, 2025
MFA's NGEN introduces Mentor Program as part of its 2025 lineup
Melanie Aslanidis: 'NGEN isn’t just a program; it’s a launchpad for success.'
by Alisha Buaya – Feb 5, 2025
