MFA
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MFA launches new NGEN management program for rising media talent
This year, 55 mentor-mentee pairs earned places in the program, up from 35 last year.
by Vihan Mathur – May 5, 2026
Don’t be fooled: your ad budget might be funding AI slop
According to Jessica Miles of IAS, your ‘successful’ campaign could be funding a massive $5 billion AI slop scam.
by Duane Hatherly – Apr 2, 2026
MFA Census 2026: Media agencies shrink as industry undergoes cultural reset
Aimee Buchanan: 'The shifts we’re seeing in workforce structure reflect an industry that is actively adapting, not reacting to new realities'
by Vihan Mathur – Mar 24, 2026
MFA names Aimee Buchanan chair and Imogen Hewitt deputy chair
It comes as the MFA reshapes its leadership for the next phase of industry change.
by Natasha Lee – Mar 12, 2026
Gen Z now 48% of media workforce as MFA urges leadership reset
The fear? Much of the industry conversation still leans on outdated assumptions.
by Natasha Lee – Feb 12, 2026
MFA expands flagship program with new out-of-home training course
The program delivers a practical understanding of the media landscape.
by Vihan Mathur – Feb 3, 2026
Tubi and News Australia's Halloween bash proves media's got bite
If the media industry has a heartbeat, it was pounding to the sound of heels, and a few fake screams.
by Natasha Lee – Oct 29, 2025
'Marketing mediocrity is misery': Uber’s Lucinda Barlow on using AI without losing your genius
'We need guiding principles that are going to allow us to move forward and to take advantage of these extraordinary tools.'
by Talon Admin – Sep 19, 2025
MFA Hall of Fame member John Grono to retire after 50 years
Sophie Madden: 'It’s no exaggeration to say that John has perhaps contributed more than anyone else to ensuring the strength and evolution of our industry’s research product.'
by Alisha Buaya – Aug 7, 2025
MFA EX names six leaders presenting Inspiration X sessions
Sophie Madden: 'The final topics are sharp, relevant and thought-provoking – with just the right mix of humour and edge.'
by Alisha Buaya – Jul 9, 2025
