MFA
Showing 31 - 40 of 100 results
MFA reveals finalists for the 2024 NGEN Award
The seven finalists for the award are from Initiative, Match & Wood, NewsCorp and UM.
by Alisha Buaya – Aug 27, 2024
MFA EX announces Inspiration X session speakers
Sophie Madden: "The Inspiration X presentations consistently strike a balance between being informative and entertaining, with a healthy dose of provocation thrown in."
by Alisha Buaya – Jul 31, 2024
MFA revamps NGEN Award with strategy workshop and live presentations
This year’s charity brief is Dress for Success NSW & ACT.
by Alisha Buaya – Jun 25, 2024
KFC, New Balance, FIFA, L’Oreal and ALDI campaigns among 2024 MFA Awards finalists
"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."
by Alisha Buaya – Jun 3, 2024
MFA NGEN Charity Cup Dodgeball Tournament raises over $37,000 for Bravehearts
The Charity Cup aims to raise much-needed funds for youth charities and provide an opportunity for members of NGEN.
by Alisha Buaya – May 28, 2024
How Index Exchange is scrubbing MFA sites: 'Nefarious actors will continue'
“Looking at advertisers, they have this level of vigilance around where the money is going, and how much return that is generating."
by Talon Admin – May 24, 2024
'Comprehensive understanding': MFA releases update to media agency industry guide
The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.
by Alisha Buaya – May 22, 2024
'Less about media plans, more about marketing orchestration': MFA Awards committee members on what clients need from media agencies
"The industry purpose of 'We Are The Changers' has permeated agencies, and many of us are trying to think about reaching people in the most cost-efficient and ethical way possible."
by Alisha Buaya – Apr 29, 2024
Martin Brown, Lisa Ronson, and Naysla Edwards among MFA Awards Signature Judges
Signature Judges were introduced at last year's MFA Awards to provide a strong advertiser voice to lead judging and ensure the focus remains on proven effectiveness.
by Alisha Buaya – Apr 23, 2024
Pitch pledge might not work in 'Wild West frontier' of Aussie adland: ACA, MFA, and IMAA on State of the Pitch
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
by Alisha Buaya – Apr 10, 2024
